SPOOK: Hi Stacey, tell us a little bit about yourself, how did you get into fashion originally?
Stacey Hendrickson: I am the 22-year-old creator of casper&pearl, a little fashion brand based in Adelaide, South Australia. I started out by making clothing for myself and my friends, and then their friends. It all just happened very organically from humble beginnings.
How long have you been doing casper&pearl?
I started in 2011 straight after I finished high school, but for the first couple of years it was making custom order pieces and just testing the waters. I re-launched in 2013 with my first seasonal range, so I’d say for about two to three years.
What’s the story behind this collection?
‘ABRACADABRA’ is inspired by the witch trial era in the 1600s, as well as magic and witch craft movies from the 90s. In the 1600s it was believed that people would inscribe the word ‘abracadabra’ into their clothing and on the door mats to protect them from evil and sickness from the Great Plague. We’ve tapped into that old style magic by inscribing the magical word into the exclusive print.
If you could have one magic power what would it be and why?
It would be to stop time so I can get everything done and always be on time.
Who is the casper&pearl girl?
She is quirky, romantic and weird and definitely not ashamed of it. She’s not scared to stand out in the crowd.
What’s an average day in the studio look like?
I guess it depends on what time of the year it is, I do everything from sketching and trend forecasting to packaging orders so no day is average, you never know what to expect!
Was starting your own label (rather than working for another) a natural progression?
Definitely! I started the Advanced Diploma of Fashion Design and Technology at the same time that I started casper&pearl – I had every intention to finish the course but casper&pearl got so full on that I had to defer.
What has your experience in the Australian fashion industry been like so far?
I love Australian fashion designers, I really look up to designers like Dion Lee, Josh Goot and Michael Lo Sordo – we have some really fresh and revolutionary designers. A lot of my best customers are from America and I think Australia is definitely becoming more recognised in the fashion industry.
Winter is coming soon – where will we find you when it hits?
I’ve never seen snow so I would love to go somewhere where it’s snowing! Or I’ll be all cosied up in my design studio with my puppy and a blanket.
Abracadabra is available from March via the casper&pearl website.